Posts Tagged ‘SEO’

Search Engine Optimization (SEO) is a number of measures that you can take that will hopefully increase the ranking of a page when a specific keyword or keyword phrase is used in a search engine search. Search engine ranking is the position of a web page on the search results of a specified keyword or keyword phrase.

It is important to note that the search engines rank individual web pages, not a web site. However, there are web site attributes that can affect the ranking of individual pages.

Why is Search Engine Optimization (SEO) Important?

The goal of every web page is to be viewed by people. The most common method used by individuals to find information on the internet is some type of search engine. Currently, Google is the most popular search engine. Other search engines include Yahoo and Bing.

Statistics show that the vast majority of searchers do not get past the first page of their search results. In fact, the first two positions in the search results usually gets more clicks than all the other listings combined.

It is painfully obvious that taking measures to get your web page to rank high in the search engine results will increase the number of visitors.

I will be discussing specific techniques of search engine optimization in future posts. If you have any specific questions you would like addressed, feel free to leave a comment.

Search Engine Marketing (SEM) refers to marketing efforts aimed at increasing the number of visitors to your website through the search engines. It can also include conversion analysis or what percentage of visitors perform your desired action.

The position of your website in the search engine results for particular keywords is search engine visibility. There are two main methods for carrying out (SEM): Search Engine Optimization (SEO); and pay per click (PPC) advertising.

Search Engine Optimization (SEO) is aimed at producing free organic rankings. Pay per click (PPC) advertising such as Google Adwords require payment, but the level of your bid is not the only determining factor.

Organic rankings are affected by a number of factors. These can be broken into two categories; on site factors and off site factors. An example of on site factors would be the written content on the web page. An off site factor would be links coming to your website.

With pay per click advertising there are important factors that affect you listing. One important factor of course is you bid price. However, your click through rate and landing page relevancy also play key roles.

Learning both methods and their proper combination can provide the best search engine visibility.

The goal of SEM is to achieve maximum conversion of visitors into customers. It is not just the quantity of traffic that matters, but how targeted and convertible it is.