Posts Tagged ‘search engine results’
Is Your Website Wasted Money?
Subscribe to my RSS feed. Thanks!
Your website is an asset that should be creating value for your business. Is it working for you?
Search Engines
The most popular way for customers to find businesses is to perform a search on a web search engine. As a result, search engines play a vital role in helping customers find you.
Searches are done by using a word or a phrase. The terms that are used by web searches are referred to as keywords or keyphrases. These terms can describe information, products, or problems. There are about 400,000,000 searches per day on the Web.
The search engines take the search phrase and review its database of Web pages and then display a list of web pages that are considered most relevant to the phrase entered in the search.
The list that the search engine displays may be very long, including several million web pages. They are listed in order of their relevancy and broken into pages (usually 10 results per page).
Most searchers do not go farther than the third page of the results.
This is why a position among the top 30 listings or top 3 pages is a important goal.
There are search terms or keywords that are more popular than others. For example the term “making money” is searched more frequently than a term like “potassium citrate”. Search engines make money by offering higher positions on the pay per click areas of the search results. The more popular terms require a higher payment.
If you are able to get a high ranking in the generic (free) search result you will get traffic to your website without the expense of a pay per click campaign. This can be of significant value to your business.
Do you know where your website ranks on the search engines for keyword terms important to your business?
If you could generate hundreds of prospects to your website without added expense, would this be a value to you?
Do you know how to improve your website ranking on the search engines?
Are you leaving money on the table in the search engines?
