Posts Tagged ‘pay per click’
What is Search Engine Marketing (SEM)?
Subscribe to my RSS feed. Thanks!
Search Engine Marketing (SEM) refers to marketing efforts aimed at increasing the number of visitors to your website through the search engines. It can also include conversion analysis or what percentage of visitors perform your desired action.
The position of your website in the search engine results for particular keywords is search engine visibility. There are two main methods for carrying out (SEM): Search Engine Optimization (SEO); and pay per click (PPC) advertising.
Search Engine Optimization (SEO) is aimed at producing free organic rankings. Pay per click (PPC) advertising such as Google Adwords require payment, but the level of your bid is not the only determining factor.
Organic rankings are affected by a number of factors. These can be broken into two categories; on site factors and off site factors. An example of on site factors would be the written content on the web page. An off site factor would be links coming to your website.
With pay per click advertising there are important factors that affect you listing. One important factor of course is you bid price. However, your click through rate and landing page relevancy also play key roles.
Learning both methods and their proper combination can provide the best search engine visibility.
The goal of SEM is to achieve maximum conversion of visitors into customers. It is not just the quantity of traffic that matters, but how targeted and convertible it is.
Is Your Business Taking Advantage of the Unique Benefits of Internet Marketing?
Is your website attracting customers or generating leads? Do you know how much traffic your website has?
Wikipedia states that, “The internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience.”
While this is very much true, the internet is also a tool that can be used by local business to make sales and create leads in the local market. This true in both the pay per click world and in search engine optimization.
The main problem that a local business faces is the lack of time and knowledge to take advantage of what the internet has to offer. The services offered by an internet marketing consulting firm are services that make sense to outsource. Your business may have a website, but is the website working for you?
Your website is an asset. It should be working for you generating sales or leads. If it is not, you need to determine why! Because you are missing a great opportunity. With a little more effort and a little help from someone who is knowledgeable about internet marketing, your website and turn into your cash cow.
However, there are dangers to be aware of. If you start a pay per click campaign without knowing what you are doing, you could find that you have wasted hundreds of dollars with no financial return. Done right, a pay per click campaign can generate significant income or leads.
While search engine optimization technics usually take more time, the return on investment can be significant because there is no charge for generic traffic.
Every business can find some unique benefits to internet marketing.
