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Search Engine Optimization is taking steps to make your company more findable in the search engines.

Each of the search engines have a formula for determining what web pages are shown for each individual search that takes place. It is important to note that it is web pages that are listed in the search engines, not web sites.

The search engines consider on page factors and off-page factors when determining their list. In both cases, keywords and keyword phrase play a major role.

Search engine optimization refers to any efforts that are required to try and get your web site into the top rankings of Google (and others) search engine listing results when someone searches for your “keyword phrases”.

Everyone loves successful search engine optimization, because you can get lots of traffic…and…it’s free! The problem is, that no one really knows how Google decides where to rank your site and when it will show up. Any expert that tells you that they know exactly how Google’s ranking works and/or guarantees that you’ll get into the top spots (for a fee, of course), is being less than truthful.

Even so, there are proven techniques that you can employ to get your site into the top of the listings. We believe in being very transparent about what we’re doing and why we’re doing it, so we’ll show you exactly what we’re doing, and why it helps to skyrocket you right to the top!
Business owners face large challenges with search engine optimization:

  • Frequently, Google doesn’t even know their site exists.
  • When Google does know about their site, the pages may be far down on the listings.
  • Sometimes a page will show up under unrelated keywords.
  • Most business owners don’t know which words and phrases are the money makers.

We can work together to overcome all of these issues. Check out our plan on How to dominate your market to see what we advise.