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Horizon Visuals provides PPC Management Services for Minnesota companies and companies throughout the United States.

Pay per click advertising is a form of paid advertising where the advertising company is charged when their ad is clicked on and a visitor is sent to their web page. In Google these ads are called “Adwords” and they are found along the right column of your Google searches.

If done correctly, pay per click advertising can be a very profitable way to increase leads and sales. Unlike a direct mail piece, with pay per click advertising you only pay when someone is sent to your web site. And like direct mail it is easy to determine your success rate and cost per lead or sale.

Speed

The most significant advantage of pay per click advertising over all other methods is the speed that you can get results. If you are knowledgable about how to setup an ad campaign, you can be up on the web and getting results within 30 minutes.

Feedback

If you understand how to manage a pay per click campaign, you can have immediate feedback and metrics to determine the return on your investment. You can see exactly how much money you’re spending, what your potential customers are doing online, and what sales you’ve made.

Profitable

Pay per click advertising can be a VERY profitable way to increase sales and leads (if done correctly).

Pay per click advertising needs to be a part of every business owners’ Internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialized knowledge and experience. There are several problems that the novice advertiser runs into.

Roadblocks

There are lots of unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable.

These are just a few of the terms you need to be familiar with when running a Google Adwords campaign:

  • Keyword grouping
  • Quality score
  • Ad relevancy
  • Click through rate management
  • Bid pricing
  • Keyword research – Most companies have anywhere from 10 to 30 keywords and should most likely be bidding on 1,000-3,000. The right tools and strategies can make a big difference in your campaign.
  • Ad testing – If you’re not split testing, you’re most likely getting only 1/2 the visitors to your site than you should be.
  • Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.
  • Tools – Having the right tools in the market to help create and manage pay per click campaigns is critical.
  • Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.

Solutions

We will create a solution for you that optimizes each and every one of these issues.

Contact us for a consultation and see how we can make a difference for your business today.