Follow these steps and you will dominate your market.

Customer Knowledge

You need to understand your customers’ searching behavior. Most customers are researching or looking for a problem to solve. If you are aware of what problems your customers are trying to solve (keywords and phrases) you can provide them with a unique solution (your landing page, website and products)

Conversions

You will need to track conversions. A conversion can be either a sale on your website or the creation of a lead. In addition, you will need to assign some kind of dollar value to a lead so you can determine what you can spend to get that lead.

Autoresponder

Setup an autoresponder. An autoresponder is an automatic email or sequence of emails that is sent to your prospect when they optin to your email list.

Keywords

Do your keyword research. Brainstorm the core keywords. “Spy” on your competitors websites to expand the core list.

Group your keyword into their logical grouping depending upon the type of problem they revolve around.

Landing Pages

Build landing pages on your site for each common problem. You would want two different potential customers to go to two different landing pages.

Google Adwords

Set up your adwords campaign using the keywords, grouping and landing pages.

Monitor and Test

Monitor and test, split test, adjust bids and get rid of non-performing keywords every day.

Search Engine Optimization

Once a great “money term” is found, start the search engine optimization process for that term.

Article, Blog and Forum Marketing

Write 2-3 articles per week and submit to article directories. Make blog posts on your blog and answer posts on forums and yahoo answers.

Expand to Yahoo and MSN PPC

Move the great “money terms to Yahoo and MSN pay per click advertising engines.

Repeat

Repeat this process every 90 days.

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. And…it’s your competitor’s that will have the knife!

Contact Us with any questions or requests for a free consultation.