Archive for the ‘Internet Marketing’ Category

Many businesses are having difficulty understanding how they can take advantage of internet marketing.  The internet, social media, blogging, and online video are changing how people are selecting and buying goods and services.

10 Billion Google Searches

There are over 10 billion Google searches each month. People are looking for your products and services on the internet. Are they finding you?

This is a change as to how people do business. Change means opportunity. If you know how to apply these changes to your business marketing then you will be ahead of your competitors.

You have probably heard the story of the two guys in the woods that encounter a bear. The first guy sits down and begins to take off his hiking boots and puts on some running shoes. The second guy asks, “What are you doing you can’t out run that bear?” The first guy responds, “I don’t have to outrun the bear, I just need to out run you.”

This story holds true to internet marketing. You do not have to be better than everyone at internet marketing you just need to be better than your competitors.

If your market is local, then you just need to look at your local competitors. Analyze what they are doing and do it just a little bit better.

Top 3 Listings in Google get 50% of the clicks

In a Google search, the top 3 listings get 50% of the clicks. Most searchers do not go past the first page of their search. If you know your money keywords and analyze what the top company listings are doing and do it a little better, those searchers will be going to your web pages.

Now let’s say that you have learned all the tactics to get traffic to your website. Is your website designed to do something with that traffic? Is your website just a glorified sales brochure?

What good is it to have hundreds of people come to your website only to leave and never come back? Are you getting hundreds of phone calls from those visitors?

Now you do not necessarily have to revise your beautifully designed website with all your product information. You can simply create satellite websites that are designed for marketing and for capturing prospect information. These are called opt-in or squeeze pages.

Opt-in Pages

An opt-in page offers something to the visitor in exchange for their contact information. Usually this is their email address. With the right systems in place, you can now maintain and build a relationship with your prospect. The key term here is “relationship.”  This is not a venue for bombarding your prospect with sales messages. The vast majority of your communications need to be supplying your prospect with desirable information with an occasional mention of your goods or services.

We know that most business owners are too busy running their businesses or staying up to date with what is new in products and services. So if you would be interested in marketing evaluation for your company, feel free to give us a call at 612-965-7290.

Is your website attracting customers or generating leads? Do you know how much traffic your website has?

Wikipedia states that, “The internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience.”

While this is very much true, the internet is also a tool that can be used by local business to make sales and create leads in the local market. This true in both the pay per click world and in search engine optimization.

The main problem that a local business faces is the lack of time and knowledge to take advantage of what the internet has to offer. The services offered by an internet marketing consulting firm are services that make sense to outsource. Your business may have a website, but is the website working for you?

Your website is an asset. It should be working for you generating sales or leads. If it is not, you need to determine why! Because you are missing a great opportunity. With a little more effort and a little help from someone who is knowledgeable about internet marketing, your website and turn into your cash cow.

However, there are dangers to be aware of. If you start a pay per click campaign without knowing what you are doing, you could find that you have wasted hundreds of dollars with no financial return. Done right, a pay per click campaign can generate significant income or leads.

While search engine optimization technics usually take more time, the return on investment can be significant because there is no charge for generic traffic.

Every business can find some unique benefits to internet marketing.