What is Search Engine Optimization (SEO)?
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Search Engine Optimization (SEO) is a number of measures that you can take that will hopefully increase the ranking of a page when a specific keyword or keyword phrase is used in a search engine search. Search engine ranking is the position of a web page on the search results of a specified keyword or keyword phrase.
It is important to note that the search engines rank individual web pages, not a web site. However, there are web site attributes that can affect the ranking of individual pages.
Why is Search Engine Optimization (SEO) Important?
The goal of every web page is to be viewed by people. The most common method used by individuals to find information on the internet is some type of search engine. Currently, Google is the most popular search engine. Other search engines include Yahoo and Bing.
Statistics show that the vast majority of searchers do not get past the first page of their search results. In fact, the first two positions in the search results usually gets more clicks than all the other listings combined.
It is painfully obvious that taking measures to get your web page to rank high in the search engine results will increase the number of visitors.
I will be discussing specific techniques of search engine optimization in future posts. If you have any specific questions you would like addressed, feel free to leave a comment.
